In the last season of shark tank india, Anupam Mittal and Aman Gupta They have been at odds from the beginning. From exchanging barbs about each other’s professional standing in the industry to questioning each other’s accomplishments, their rivalry has only intensified this season. In a recent episode of Shark Tank India 5, the two clashed once again during the launch of Twin, when Aman took aim at Anupam, the founder and CEO of People Group and Shaadi.com.
Twin is an AI-powered app that allows users to create a virtual avatar of themselves and try on clothes by digitizing their existing wardrobe. Founded by Gurugram-based entrepreneur Aseem Khanduja, the brand was launched in June 2025 as part of Unstudio, another startup he founded in 2023.
Talking about his journey, Aseem, who studied chemical engineering at IIT Delhi, shared that he has been working in the AI space for the last eight years. He also revealed that before Unstudio, he had founded a startup called Strive, which offered live, interactive, cohort-based courses. Anupam Mittal was an investor in the company; However, Aseem later retired due to vision differences.
Also Read: Aman Gupta slams Kunal Bahl on Shark Tank India, says ‘don’t make decisions on my behalf’: ‘I’m fine on my own’
For Twin, Aseem appeared on Shark Tank India 5 seeking an investment of Rs 60 lakh for 1 per cent equity, valuing the company at Rs 60 crore. After testing the app, Aman Gupta was visibly impressed and praised Aseem, saying, “Damn cool, good stuff. Exceptional.” While Kunal Bahl expressed some concerns, Kanika Tekriwal appreciated the concept. She said: “It’s a great idea, especially from a woman’s perspective.”
During the presentation, the founder mentioned that they launched their app a few months ago and that many users often take these stylized images to upload to dating apps. After this, Kunal Bahl and Mohit Yadav expressed concerns about how the idea could be a good feature as a test, but not a great business model. Kunal also noted, “You may have to partner with thousands of brands.” At that time, Aseem shared that they had already signed contracts with 25 Indian brands.
Aman Gupta probed Anupam Mittal
Kunal and Mohit did not seem very convinced and expressed their concerns while leaving the negotiations. Kunal said, “Kya yeh sirf paise kharchne ka khel hai? What are you going to do to create growth? A company cannot be built on hopes and wishes. You are a great founder, you are technically brilliant, you are a product visionary, but it is very difficult to make money with an affiliate model. I think it is a good feature, but not a good business, so I am leaving.”
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Mohit also shared his opinion, “I think it’s a great product, but it’s too early for the product to build a market, so I’ll be out.”
Aman was the first to make an offer. He said, “I like your app, aap ke andar kuch dum hai. You are a crazy founder and I love that, so I am offering you Rs 60 lakh for 3 per cent.” Anupam also shared his offer and said, “I would like to offer you Rs 68 lakh for 2 per cent, it is a fair deal and I can help you a lot. I understand this space and what I like most about you is your intellectual honesty and transparency.” Kanika also joined in and made the same offer as Anupam. “I love the product, I don’t know about the future, but I see myself using it and investing in businesses that I know I would use,” he added.
As negotiations intensified, the founder said he wanted to put the company’s valuation at Rs 40 crore. Soon, Anupam revised his offer to Rs 80 lakh by 2 per cent. Aman and Kanika also matched it. At that time, Aman said: “I have knowledge of artificial intelligence, and you know how to attract users.” Anupam argued, “We have the largest user database, more than 5 million.” Taking a jibe at Anupam, Aman said, “Shaadi ka database thodi chahiye hai, lehenge thodi bikenge iss par (No one needs a database for weddings, bridal outfits will not be sold on the app).”
While the founder ultimately chose Aman Gupta’s offer, he told Anupam, “I was very excited to work with you again, but I know you will help me like this.” A disappointed Anupam said, “How will I help you if you don’t accept the deal?”